Each year the Leadership Ottawa County (LOC) class completes a project. The 2013 class is organizing The Welcome Doors of Ottawa County. These doors, modeled on the urban fairies project of Ann Arbor, MI, is designed to encourage travel and exploration throughout our region and encourage children of all ages to discover new points of interest and businesses in Ottawa County.
To promote The Welcome Doors, LOC will be partnering with the Ottawa County Visitors Bureau and area chambers of commerce. A flyer with a map locating all participating businesses and organizations will be available to the public. A website and social media campaign is also being developed.
The design of The Welcome Doors can be simple or elaborate. In Ann Arbor, many of the 25 or so doors are miniature reproductions of the façade of the businesses where they are located. While most are outside, a few are also inside. Visitors sometimes leave tiny mementos, such as a token or charm or a piece of beach glass.
Businesses and organizations can participate by simply installing a Welcome Door. The LOC is asking participating sites for a contribution of $25 for registering their location and to help offset costs for printing the flyers and developing the website and social media campaign. Welcome Door sites are encouraged to install their doors in April, as flyers and the website will be available in May. Businesses may also choose to incorporate their Welcome Doors in incentive or coupon offers.
Several businesses have already signed up for this inexpensive and whimsical way to enhance and encourage Ottawa County’s reputation as an interesting and unique place to visit or live.
There are many resources available for designing and building a Welcome Door. Doll house doors can also be used, with some preparation for and protection from the elements.
Some resources include: