Port Clinton is the host for the September training of the Main Street Revitalization Series with Heritage Ohio. The topic of the Wednesday, September 19, workshop is Community Branding and Marketing.
This hands-on workshop will help clarify the meaning and benefits of place branding. Questions to be asked include: What is a brand? What is your city's brand? Why should you care? Who defines it? Who controls it? Can you change it? What's the difference between a logo and a brand? What's the difference between a desired brand and an actual brand?
There will be breakout time in smaller groups, followed by researching and defining audiences, studying the competition, and clarifying the features and benefits of a place. All this information will then be used to define a brand message strategy that can effectively benefit your community.
The Community Branding and Marketing workshop is from 10:30 a.m. to 5:00 p.m. at the Port Clinton Yacht Club, located at 127 Brooklyn Avenue in Port Clinton. To register, visit http://tinyurl.com/portclinton.