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Employee buys GSE Jewelers, changes name

Roger and Linda Velliquette congratulate Emily Baumert Roger and Linda Velliquette congratulate Emily Baumert


An employee has purchased GSE Jewelers and will keep open the store at the Knoll Crest Plaza, east of Port Clinton at the corner of Ohio 53 and Ohio 163.


Emily Baumert, an 11-year employee of the company, bought the store on  Oct. 1 and renamed it Emily’s GSE Jewelers.
The 1998 Oak Harbor High School graduate’s opportunity for ownership came about  when former owners Roger and Linda Velliquette decided to close the store after 25 years in business.
“I am so excited about this opportunity that Roger and Linda are offering me,” Baumert said. “With their help, along with that of my family and friends,  in addition to the support of the community, I know that Emily’s GSE Jewelers will be a success.”
Had Baumert not jumped on the offer, the jewelry store would have closed at the end of September. The Velliquettes plan to enjoy their retirement, dividing time between travelling and spending time with grandchildren and family in Georgia and South Carolina.
“To Linda and I she is more than employee. She’s like a daughter to us. We just adore her,” Roger Velliquette said. “We are confident she and her staff will serve Ottawa County with the interest of the community and also keeping people employed in the county.”
For now, Baumert will operate the store herself along with the help of two employees. She hopes to expand in the future.
Emily’s GSE will continue to carry all the jewelry that Linda Velliquette designed. The nautical line is a big part of that merchandise. Baumert also plans to spice up the inventory with some fun and exciting new lines designed to appeal to the age 45 and lower crowd.
“I look forward to working with our established clientele and hope to reach a whole new generation of customers as well,” said Baumert, who carries the title of JA Certified Sales Professional through the Jewelers of America organization.
A soft opening is planned for this month. Baumert said a grand re-opening is in the works for spring 2013, perhaps around Memorial Day, including a ribbon-cutting hosted by the Port Clinton Chamber of Commerce. “I want to try to redecorate by then,” Baumert added. She envisions a chocolate tone with tans and hints of red highlights.
The Velliquettes established the store in 1987 in Fremont as the Gold and Silver Emporium. That business grew to a second store in Bellevue two years later. The two stores merged in 1991 and became GSE Jewelers when the newly-built Knoll Crest Plaza opened near Port Clinton. Several years later, the store moved down the strip mall plaza, doubling its size.
Emily’s GSE Jewelers is open 10 a.m. to 5 p.m. Monday to Saturday and is closed Sunday. The telephone number is 419-732-6691, or check the store out online at gsejewelersoh.com.


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