Home Instead celebrates seventh anniversary

Home Instead Senior Care serving Erie, Huron and Ottawa Counties is celebrating seven years in business.  Their company was founded in January 2006 as part of a franchise network that has become the largest of its kind in the world.

Home Instead Senior Care® is the world’s leading provider of non-medical home care and companionship services for seniors, with more than 875 independently owned and operated franchises in 15 countries and 16 markets, spanning four continents.


Non-medical services include companionship, meal preparation, medication reminders, light housekeeping and escort for errands and shopping.  The company’s CAREGiversSM are screened, trained, bonded, insured and have successfully passed thorough criminal background checks.

Ceinwen and Tom Price saw a need for this quality service after experiencing the stresses of caring for a parent with Alzheimer’s disease. “It is our privilege to help families that are caring for their elders”, Mrs. Price stated. “Since beginning our services in 2006, Home Instead Senior Care has proudly assisted 475 seniors in the place they call home.” 

National demographics help tell the story of the local office’s growth.  By 2030, nearly 20 percent of the population will be over 65, according to the U.S. Census Bureau.  To meet this emerging need, more than 760,000 personal and home care aides in the United States currently care for other individuals, mostly older adults, according to the U.S. Department of Labor.  

This job category has increased from 701,218 jobs in 2004 to 767,260 in 2006, a 9.4 percent increase in just two years, according to the Labor Department.  By 2016 this category is projected to grow more than 50 percent, the Labor Department reported.  

Home Instead Senior Care’s more than 65,000 U.S. CAREGivers represent about 8.5 percent of the workforce in this U.S. job sector.

Home Instead Senior Care has locally built a staff of 65 CAREGivers, and five office staff.  “We owe our success in large part to our dedicated staff,” Price said.

The strong company brand and reputation have helped establish Home Instead Senior Care locally, Price said.  “The first advantage Home Instead Senior Care gave us was the opportunity to own the business, which was tremendous. Second, the company’s franchise formula provided us with a successful model, which served as a road map to help the business thrive.”

Home Instead Senior Care currently is involved in the Walk to End Alzheimer’s Committee, The American Cancer Society, Magruder Hospital Auxiliary Board and the Ottawa County Task Force on Aging, Firelands Positive People  and Catholic Charities.  .

For more information contact Ceinwen Price at 419.734.5050.  To learn more about Home Instead Senior Care, log on to 

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