We Mean Business!

Circulation Verification Council Audit report – Effective Mar. 1, 2021:
Beacon Readers share: • 2.25 average readers per paper.	Beacon has Life: • 70% are kept greater than 3 days.
Beacon Readers are involved: • 72.5% indicate they “regularly read or look through each issue.”	Beacon Readers are Upper Income: • Nearly 82% have a $35,000+ income • Over 61% have an income of $50,000+ • And 24% earn $100,000+
Beacon Readers use the ads: • 74.9% of readers say they “frequently purchase products or services from ads…”	Better Educated: • Over 59% of readers have attended or graduated from college.